A brief about
the Project
The objective is to ideate and illustrate 9 poster designs based on the provided content based on their achievements. The design direction focused on visuals that complimented with the text while giving emphasis to the brand colours.
- Company:
- Qube
- Location:
- Chennai, India
- Date:
- 03 May, 2022
Meet the Client
Qube Cinema is a provider of end-to-end movie technology and solutions. The company draws on decades of experience in cinema and provides a seamless environment for exhibitors, filmmakers and post-production companies. They are are well established globally, with thousands of installations serving 136 countries across the world.
Softwares Used
The software that was used to complete this project consists of 'Adobe Illustrator' which was used to make the overall vector illustrations & a bit of 'Adobe Photoshop' was used to create some grunge textures.
Poster No.1
All these posters are based on India and "2867 Screens" is the theme of this poster portraying how wide their network is across the nation.
Colour Palette:
Poster No.2
The illustration is now highlighted towards South Indian states where they have screens in and the theme of the poster is "2010 Screens in South" showcasing their network in Southern India.
Colour Palette:
Poster No.3
The illustration is now highlighted towards North Indian states where they have screens in and the theme of the poster is "837 Screens in HSM" showcasing their network in Northern India.
Colour Palette:
Poster No.4
A multiplex is a movie theater complex with multiple screens within a single complex and the theme of the poster is "1315 Multiplex Screens" showcasing the number of multiplex screens they have.
Colour Palette:
Poster No.5
Unlike multiplex, single screen only runs one movie at a time which held in a single movie hall and the theme of the poster is "1532 Single Screens" showcasing the number of single screens they have.
Colour Palette:
Poster No.6
The theme of the poster is "1100 Cities & Towns" showcasing the total number of cities and towns in India that they operate in. Some popular pieces of architectures from across India has been used to go with the theme.
Colour Palette:
Poster No.7
"1480 Pin Codes" is the theme of this Poster. Numerical values has been carefully set to create both a cutout like image of the Indian Nation while the numbers denoting Pin Codes.
Colour Palette:
Poster No.8
The theme of the poster is "1.25 Million seats covered per show" which is a huge number. It also shows how big the brand is as well as how big is the number of people that watches movies in a theatre.
Colour Palette:
Poster No.9
The theme of the poster is "15 Paise Lowest cost per contact" which is referring to their rates and how its cheap and affordable to even the common man.
Colour Palette:
